20 July 2011

Nhow hotel Berlin, designed by Karim Rashid

Colour and music prevail in the total-look
 interiors of the hotel designed by Karim Rashid in Berlin

One would expect a fluorescent facade
but instead the new nhow Berlin (the first opened in Via Tortona in Milan),
the designer hotel by psychedelic star Karim Rashid for the Spanish hotel chain NH,
displays its strong colors, bright contrasts and rounded forms only when you go inside.

 The hotel is a cream-colored box-shaped
base topped by an asphalt- gray platform
whose underside reflects the Spree river
upon which it overlooks – an architectural structure
reaching up towards the sky whose form
makes me want to dive from the terrace into the waters below.      

Cosmopolitan business travellers,
international jet-setters,
party animals and the hottest bands –
 what unites them all is a love of music.  

   That’s why we have our own nhow music manager
and a number of Nhow staff members from music colleges.

 There’s also our integrated high-end recording studio
 with panoramic views of Berlin –
 in cooperation with the legendary Berlin Hansa-Studios.
Let’s rock it.”

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